<aside> <img src="/icons/home_gray.svg" alt="/icons/home_gray.svg" width="40px" />

Home

📊 MOps Status Update

🔧 Marketing Tools

🔄 Lifecycle Management

🔀 Data Flow

📔 MOps Processes

📐 Ideal MarTech Architecture

</aside>

Mission

To improve the efficiency and effectiveness of marketing through people, process, technology and data so that marketing can achieve our strategic goals.

North Stars/Objectives

While these objectives may not be achievable with 100% perfection, they represent the directions the Marketing Operations team is striving for.

  1. Personalized Omnichannel One-to-One Customer Experiences
  2. 360 Degree Customer View
  3. Increase GTM Efficiency (CAC IRR)
    1. Increase LTV & Decrease CAC
  4. Agile, Customer-Centric Culture

Meet the Team

Headshot_Circle-removebg-preview.png

Jake Gingerich

Director of Marketing Operations

[email protected]

Team member

Role

@mention

Team member

Role

@mention

Team OKRs

Objective Key Results Owner Status
@mention team member IN PROGRESS

Roadmap

Contact us

Subpages

MOps Status Update

Marketing Tools

Lifecycle Management

Data Flow

Attribution/Reporting

Marketing Operations Process Documentation

Policies & Best Practices

Ideal MarTech Architecture