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| Marketing Tool | Description | Admin |
|---|---|---|
| Braze | Braze is our Customer Engagement Platform / Marketing Automation Platform used to send batch and automated messages including email, SMS, and push notifications. | Jake Gingerich |
| MetaRouter | MetaRouter is our Server-Side Tag Manager that is used to collect behavioral event data to stream to downstream tools and the data warehouse. | Jake Gingerich |
| Snowflake | Snowflake is our data warehouse where we centralize all customer data to build our Customer 360. | Jake Gingerich |
| Hightouch | Hightouch is our customer data platform that is used to build audiences and sync data to engagement tools. | Jake Gingerich |
| Salesforce | Salesforce is our CRM that manages the sales process including Leads, Contacts, Accounts, and Opportunities. Marketing uses the Campaign object in Salesforce to track marketing influence on Opportunities. | Jake Gingerich |
| Form.io | Form.io is used for all marketing forms for all pages built on Contentful. | Jake Gingerich |
| Zapier | Zapier is used to connect tools together that don’t need advanced integrations. | Jake Gingerich |
| Jira | Jira is used for project management for enhancements to our MarTech stack. Current priorities and the future roadmap are managed in Jira. | Jake Gingerich |
| Confluence | Confluence is used for all of our documentation including requirements, processes, how-to's, etc. | Jake Gingerich |
| Clay | Clay is our data enrichment tool that is used to add additional data to lead, contact, and account records. | Jake Gingerich |
| Tray.ai | Tray.ai is our iPaaS that is used to create more advanced integrations between systems and include AI Agents in those integrations. | Jake Gingerich |
| Fivetran | Fivetran is our ETL tool that is used to extract data out of our tools and load it into Snowflake. | Jake Gingerich |
| Amplitude | Amplitude is used for product and website analytics. | Jake Gingerich |
| Omni Analytics | Omni Analytics is our business intelligence tool that is used for creating reports and dashboards based on our data in Snowflake. | Jake Gingerich |
| OneTrust | OneTrust is our consent management solutions used for cookie consent, data governance, and GDPR (and other privacy regulation) compliance. | Jake Gingerich |
| Moveable Ink | Moveable Ink is used for personalization on the website and other digital properties. | Jake Gingerich |
| Contentful | Contentful is our Content Management System that is used for our website and landing pages. | Jake Gingerich |